Custom Brand Strategy + Visual Identity
work with me to build a recognizable brand
It is more than a logo...
Building a brand strategy involves clearly defining your business goals. We will work together to build your brand from the ground up, no matter how big or small your business. Brand strategy is designed for growth. Every project has specific needs and we will tailor it to best fit your business.
Your visual identity should be recognizable and clearly communicate your business. This means consistent using the same fonts, colors, headers, social media templates and more across all platforms where your business interacts with customers.
Ways to work with me
Brand Strategy + Visual Identity
Investment starting at $1,397
- Build/Redesign logo
- Strategic plan
- Brand book
- Packaging + inserts if using physical products
Looking to combine brand strategy and web design? Check out the web design page for pricing.
Timeline
I am a one-lady show and try to book projects in advance. The full process will take 3-4 weeks. This will also be dependent on the client providing necessary information in a timely manner. A detailed timeline will be submitted with the proposal before the project begins.
The Branding + Visual Identity Process
01.
Proposal and Agreement
If it seems we would make a great fit to work together, I’ll send over a proposal, timeline, deliverables, and other project details including pricing. All clearly outlined before we get started.
02.
Brand strategy development
I will send you a detailed brand questionnaire to get to the heart and soul of your business. Once you’ve shared your answers, we will have a call to discuss your answers. Afterwards, I’ll do my research on your competitors, desired branding, and all things in between. Then I will build a mood board and brand book to begin the foundation for future work.
03.
Design, refine and revise
At this point, the strategy has been approved. It’s time for me to design. You will receive a full color work up of your logo for approval. I will only send work I am proud to share. Then it’s time for revisions.
I want to make sure your logo will work towards your business goals. You will have three revisions during this process to refine and revise fonts, colors, and styling. Thorough feedback is important. In the rare instance there is a need for additional revisions, it is available at $75/hour.
04.
Special Delivery + Celebrate
The project is finished and your deliverables will arrive nicely packaged in a Dropbox folder. Once you download them, you’re good to go!
I will be here to answer questions you have about using the deliverables. The project might be finished, but that doesn’t mean our working relationship has to end.
You now have new branding, beautifully organized brand book and a mood board to show off. Hip, hip hooray!
Timeline
I am a one-lady show and try to book projects in advance. The full process will take 3-4 weeks. This will also be dependent on the client providing necessary information. A detailed timeline will be submitted with the proposal before the project begins.
Ready for a strong and cohesive brand?
If you find yourself needing more than a logo and ready for customers to recognize your brand– send me a message.
