Community Postcards
Affordable Direct Mail Marketing in Southern Missouri
Under $200 per mailing
Gain exposure,
build trust
2,500 home reached per mailing
Several 417 Areas:
Branson
Branson West
Nixa
Ozark
Republic
Hiland Springs
No Contracts:
Flexible Options
Community Cards Work Like A Mini Billboard For Your Community
Homeowners See Your Brand
Build trust and recognition with your local community. Homeowners see your name on a distraction-free, professional designed ad. Your business doesn't have to fight for visibility with competitor ads online, the social media algorithm, or pay for marketing alone. The community card mailer arrives in local mailboxes with fewer distractions.
Multiple Touch Points
It takes on average 7 times for your name and business to be seen for a person to remember your name and begin to build trust. Showing up each month positions you as an obvious choice when they finally need your service. This works perfectly for the growing small business with a larger marketing budget to expand their reach beyond social media, billboards, and word of mouth. It's also a perfect and affordable opportunity for small businesses who want to expand their business and lack the marketing budget to show up on billboards or purchase direct mailing for local residents.
Expand Your Reach
Unlike social media or other online ads, your business is showing up in the mailbox of 2,500 targeted neighborhoods for way less than online advertising. Each postcard mailing will cost your business 5-6 cents per mailbox. It's an ideal way to gain exposure to targeted, local homes.
Affordable Advertising
Join other local businesses on the same community card, designed to maximize your reach at affordable pricing. Community cards are service exclusive, meaning there will only be one roofing business per card. By securing your spot, you keep your competitors off the card. Spots start under $150, but you can also choose to purchase a larger space as well.
READY TO CONNECT WITH YOUR COMMUNITY?
Claim your spot in the next mailing and turn neighborhood visibility into lasting customer relationships.
Call today to see how reserving your spot to see how community cards can help grow your business.
Community Card FAQ
Learn more about the Community Postcard Mailing
What is a Community Card?
The mailing is a large, 6.5″ x 12″ postcard professionally designed to showcase several local companies and mailed to targeted neighborhoods to build your local reach and exposure. Typically, each mailing costs less than $200 for your business to appear on the card. Community cards are also service exclusive. One landscaping company, per card, etc. You can secure your service related spot and keep your competitor off the list. Postcard mailings are sent monthly, allowing you to purchase the ad space. You can also include an offer with a specific code if you want to track your ROI.
Which Missouri cities do you serve?
Currently, the community cards will be serving specific Branson, Branson West, Republic, Nixa, Ozark, and Hiland Springs neighborhoods.
You have the option to join one, two, or as many communities as you would like. By purchasing ad space on all 6 community cards, your business could reach 15,000 homes for under $1,000 a month- or 6 cents per mailbox.
How does a card produce ROI if it isn't designed for immediate response?
Great question. These cards are designed to build exposure- familiarity, name recognition, and trust versus a “Call Now!” type of approach. You become a familiar name to locals when you continually show up in their mailbox. It doesn’t always create ROI today, but does create loyal customers over time when the need for your service arises. You have the option to include an offer specific to your business if you choose. When you ad an offer, you can choose to use a specific code or collect your ad on the card to help determine the ROI.
How many homes does each mailing receive?
Each mailing card is headed for 2,500 targeted mailboxes in your chosen city. This gets your business name in the homes of real, local people who can actually visit your business. If you choose to advertise with more than one city we serve, your business will be delivered to an additional 2,500 local mailboxes, per community, each month.
Why is direct mail marketing effective?
Let’s face it. Digital is great, but there is great competition in more ways than you can control. Email open rates are anywhere from 20-30% and growing an email list is a strong business idea.
However, direct mail marketing has an open rate of 90% and doesn’t have to compete with any digital algorithms. Direct mail means showing up in local mailboxes versus fighting for attention on a device. Research shows it takes 7 touch points for someone to see and notice your business before making a purchase decision. Showing up on a community postcard helps build the recognition in an affordable way.
Who handles the design work?
You have two options- send your logo, contact information, and offer (if needed) to have an eye-catching ad optimized with your logo, phone number, offer, and call-to-action to maximize response rates.
You can also create your own ad according to the dimensions and share that as well.
How often are cards mailed?
Cards are mailed on a monthly schedule. You can secure a spot for one month to test the waters or optimize and save by investing in 3, 6, or 12 month mailings. You can also choose as many city mailings each month that fits your marketing budget.
Is there a long-term contract required?
No! There are flexible options, but no long-term commitments. You could try one month to give it a try and then commit to a longer run when you’re ready. The choice is yours based on your marketing needs and budget. Your business will be contacted each month to join the next mailing unless you commit to a longer run
Didn’t see your question answered above? Feel free to email, I’d be happy to answer your questions.